---
title: Digital Engagement | YES
description: Event platforms, interactive moments and digital content that connect guests before, during and after. Digital engagement by YES.
---

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# Digital Engagement

Make participation part of the experience. Event platforms, interactive moments and digital content connect guests before, during and after.

![A collage from a Bosch activation: guests at a product counter, a host in front of a Welcome to Bosch screen, a branded drinks stand and visitors on the street.](https://www.yes.com.az/hs-fs/hubfs/Website/YES_Website_DRAFT2_Bosch_Activation_Source_Collage_P27_I00_20261019.png?width=1970&height=1068&name=YES_Website_DRAFT2_Bosch_Activation_Source_Collage_P27_I00_20261019.png)

Bosch. A brand activation that guests could step into and try.

## Guests take part, not just attend.

Digital engagement turns an audience into participants. Screens, content and interactive moments give guests something to do, to share and to remember.

For Bosch, a welcome screen, hands-on product stations and a street-side drinks stand made the brand something people could touch and try. At Gulustan, large-format visuals behind the stage carried the evening's patterns into the performance itself.

Each moment is planned with the rest of the programme, so the digital layer supports the event instead of competing with it.

## Project profile

Projects

Bosch · IMEA at Gulustan

Place

Baku

Our role

Interactive stations, screen content, activation design

Worked alongside

Creative Direction · Technology & Delivery

![Dancers in lilac dresses performing in front of a large screen showing patterned visuals.](https://www.yes.com.az/hs-fs/hubfs/Website/YES_Website_DRAFT2_IMEA_Gulustan_Dancers_P09_I03_20261019.jpg?width=1844&height=1229&name=YES_Website_DRAFT2_IMEA_Gulustan_Dancers_P09_I03_20261019.jpg)

IMEA at Gulustan, Baku. Screen visuals built into the performance.

![A collage from a Gaggenau event: a lit bar counter, desserts, a brand wall with guests, a clock wall and a harp.](https://www.yes.com.az/hs-fs/hubfs/Website/YES_Website_DRAFT2_Gaggenau_Hospitality_Source_Collage_P28_I00_20261019.jpg?width=1918&height=1062&name=YES_Website_DRAFT2_Gaggenau_Hospitality_Source_Collage_P28_I00_20261019.jpg)

Gaggenau. Brand moments guests could gather around.

[← Previous**Technology & Delivery**](https://www.yes.com.az/en/services/technology-delivery?hsLang=en)

1. <https://www.yes.com.az/en/services/creative-direction?hsLang=en>
2. <https://www.yes.com.az/en/services/production?hsLang=en>
3. <https://www.yes.com.az/en/services/technology-delivery?hsLang=en>
4. <https://www.yes.com.az/en/services/digital-engagement?hsLang=en>
5. <https://www.yes.com.az/en/services/talent?hsLang=en>

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Your Event Solution

Baku · Dubai

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